Kellblog

This blog is written by Dave Kellogg, CEO of MarkLogic Corporation, covering next-generation information management, enterprise search, and content management technologies along with commentary on Silicon Valley, venture capital, and the business of software.

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Update on the Renaming Effort

October 12th, 2009 · 6 Comments

Just a quick post to provide an update on the renaming effort.

Of the two finalists – Kellblog and Kellogic – I preferred Kellogic (and would like to thank Darren Cunningham for suggesting it). But the URL was already taken, so I was considering moving to Kellbog, instead. But, as someone with a marketing background, ambiguity about how to spell it proved to be a deal-killer (e.g., Kel-Blog, KelBlog, KellBlog, Kellblogg). There were just too many possibilities.

As was once said of Mark Logic’s original name, Cerisent: “it’s French for I don’t know how to spell it.”

Most importantly I became worried about the raw amount of time and energy required to move the blog over to a different platform, rename it, break my inbound links, break my intra-post links, leave the old blog in place to preserve them, and then worry that Google could incorrectly identify the new blog as blog-scraped spam and destroy its PageRank.

So, those fears aside, renaming a blog seems easy to do. Hence, until such time as I can properly research the hazards before beginning the journey, we will remain the Mark Logic CEO Blog.

Tags: Blog · Mark Logic

6 responses so far ↓

  • 1 Daniel Tunkelang // Oct 12, 2009 at 10:17 am

    I'd recommend against changing the blog's name at this point–rebranding efforts are never fun. Though I'll submit my own nomination: Logical Dave. Looks like http://logicaldave.com/ is available.

  • 2 Dave Kellogg // Oct 12, 2009 at 3:16 pm

    Thanks Daniel. Appreciate the input. Best for the company if not the blogger — but at least he's the CEO!

  • 3 Seth Grimes // Oct 12, 2009 at 4:42 pm

    Dave, you can do a phased transition. Get a URL for the new name and point it to your existing blog. I did this myself: I registered breakthroughanalysis.com and pointed it to my Intelligent Enterprise blog.

    Then maybe start the blog at a new location if necessary and post to the two sites in parallel. When you're confident everything's working right, repoint the URL to the new blog site.

  • 4 Todd Bezenek // Apr 26, 2010 at 2:35 am

    It is too bad the “marketing department” killed Kellblogg…

    -Todd

  • 5 Kellblog: A view into the guts of Silicon Valley. « Mastering Multicore // May 7, 2010 at 1:04 pm

    [...] have named his blog “KellBlogg” instead of “Kellblog,” but if you look at one of his blog posts, you will see why that is a poor marketing choice. Possibly related posts: (automatically [...]

  • 6 Dave Kellogg // May 7, 2010 at 1:08 pm

    One thought on KellBlogg — if you were actually named Kellogg you’d know how often people leave off the 2nd g — I’d say like half the time. Ergo, that’s why I prefer Kellblog to Kellblogg. Though I still love the accidental French homonym Quel Blog which means “what a blog!”

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