Just a quick post to provide an update on the renaming effort.
Of the two finalists – Kellblog and Kellogic – I preferred Kellogic (and would like to thank Darren Cunningham for suggesting it). But the URL was already taken, so I was considering moving to Kellbog, instead. But, as someone with a marketing background, ambiguity about how to spell it proved to be a deal-killer (e.g., Kel-Blog, KelBlog, KellBlog, Kellblogg). There were just too many possibilities.
As was once said of Mark Logic’s original name, Cerisent: “it’s French for I don’t know how to spell it.”
Most importantly I became worried about the raw amount of time and energy required to move the blog over to a different platform, rename it, break my inbound links, break my intra-post links, leave the old blog in place to preserve them, and then worry that Google could incorrectly identify the new blog as blog-scraped spam and destroy its PageRank.
So, those fears aside, renaming a blog seems easy to do. Hence, until such time as I can properly research the hazards before beginning the journey, we will remain the Mark Logic CEO Blog.
3 responses so far ↓
1 Daniel Tunkelang // Oct 12, 2009 at 10:17 am
I'd recommend against changing the blog's name at this point–rebranding efforts are never fun. Though I'll submit my own nomination: Logical Dave. Looks like http://logicaldave.com/ is available.
2 Dave Kellogg // Oct 12, 2009 at 3:16 pm
Thanks Daniel. Appreciate the input. Best for the company if not the blogger — but at least he's the CEO!
3 Seth Grimes // Oct 12, 2009 at 4:42 pm
Dave, you can do a phased transition. Get a URL for the new name and point it to your existing blog. I did this myself: I registered breakthroughanalysis.com and pointed it to my Intelligent Enterprise blog.
Then maybe start the blog at a new location if necessary and post to the two sites in parallel. When you're confident everything's working right, repoint the URL to the new blog site.
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