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	<title>Comments on: Dear CIO: Stop Writing Big Checks for Commodity (Database) Software</title>
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	<link>http://www.kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/</link>
	<description>This blog is written by Dave Kellogg, CEO of MarkLogic Corporation, covering next-generation information management, enterprise search, and content management technologies along with commentary on Silicon Valley, venture capital, and the business of software.</description>
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		<title>By: Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 &#171; Digital Marketing Mercenary</title>
		<link>http://www.kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/comment-page-1/#comment-2692</link>
		<dc:creator>Corporate Blogging — Expert Series: Interview with Lou Hoffman. Part 3 &#171; Digital Marketing Mercenary</dc:creator>
		<pubDate>Wed, 25 Aug 2010 20:24:33 +0000</pubDate>
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		<description>[...] isn’t afraid to deviate from the status quo is Dave Kellogg at MarkLogic (not a client). His post “Dear CIO, Stop Writing Big Checks For Commodity Software” is a [...]</description>
		<content:encoded><![CDATA[<p>[...] isn’t afraid to deviate from the status quo is Dave Kellogg at MarkLogic (not a client). His post “Dear CIO, Stop Writing Big Checks For Commodity Software” is a [...]</p>
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		<title>By: Dave Kellogg</title>
		<link>http://www.kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/comment-page-1/#comment-2008</link>
		<dc:creator>Dave Kellogg</dc:creator>
		<pubDate>Wed, 14 Oct 2009 22:04:10 +0000</pubDate>
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		<description>Thanks Issac.  Sometimes you just need to call them as you see them.  I understand why organizations pushed towards standardization, but the result is what I&#039;d consider a micro/macro dysfunction -- the strategy that&#039;s good for each player individually tends not to be good for the whole.  Ergo, I predict pressure will continue to build until something pops and people (probably again collectively) try a new approach.&lt;br /&gt;&lt;br /&gt;I couldn&#039;t agree more you point about &quot;offensive&quot; (as opposed to defensive) technology investment.&lt;br /&gt;&lt;br /&gt;Best,&lt;br /&gt;Dave</description>
		<content:encoded><![CDATA[<p>Thanks Issac.  Sometimes you just need to call them as you see them.  I understand why organizations pushed towards standardization, but the result is what I&#39;d consider a micro/macro dysfunction &#8212; the strategy that&#39;s good for each player individually tends not to be good for the whole.  Ergo, I predict pressure will continue to build until something pops and people (probably again collectively) try a new approach.</p>
<p>I couldn&#39;t agree more you point about &quot;offensive&quot; (as opposed to defensive) technology investment.</p>
<p>Best,<br />Dave</p>
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		<title>By: Isaac Sacolick</title>
		<link>http://www.kellblog.com/2009/10/14/dear-cio-stop-writing-big-checks-for-commodity-database-software/comment-page-1/#comment-2007</link>
		<dc:creator>Isaac Sacolick</dc:creator>
		<pubDate>Wed, 14 Oct 2009 21:52:38 +0000</pubDate>
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		<description>Dave - I love the passion behind this post. Going to the mattresses? &lt;br /&gt;&lt;br /&gt;In all seriousness, you make some very fine points especially about paying too much for commodity software and oversubscribing to standardization.&lt;br /&gt;&lt;br /&gt;Another point I would make is, what tools are you investing in that will help your organization differentiate and innovate?</description>
		<content:encoded><![CDATA[<p>Dave &#8211; I love the passion behind this post. Going to the mattresses? </p>
<p>In all seriousness, you make some very fine points especially about paying too much for commodity software and oversubscribing to standardization.</p>
<p>Another point I would make is, what tools are you investing in that will help your organization differentiate and innovate?</p>
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