While I’m not able to attend myself this year, I wanted to do a quick write-up on Mark Logic’s presence at the sold-out O’Reilly Tools of Change for Publishing show this week in New York City at the Marriott Marquis.
Mark Logic is a gold sponsor this year, which sounds pretty good, though in the ever-inflating world of sponsorships that puts us behind the “premier diamond,” “premier platinum,” “platinum,” and “premier gold” levels. (This reminds me of olive sizing where “extra large” is actually the fourth largest level after super collosal, collosal, and jumbo.)
We are proudly located in booth #2 and if you stop by, be sure to enter our drawing to win a free Kodak Zi8 High-definition pocket camera. Hopefully, you’ll come by to talk about Mark Logic’s strong presence in media and the kinds of new information products that we help companies build atop our powerful XML Server. Or, better yet, to ask detailed questions about the algorithms within MarkLogic Server that enable it to process complex queries against vast 100+ TB repositories of semi-structured information. But we’ll understand if you just want to come by to enter the drawing.
Mark Logic’s own Fernando Mesa is speaking at 9:20 AM on Wednesday 2/24 in the Wilder room to present The Mobile Opportunity: Developing a New Generation of Personalized, Task-Aware Applications for Mobile Devices. Fernando’s a great speaker and I’ve already seen him give this talk at one of our internal events. Like Colin Crawford, I think that mobile is a huge, second-chance opportunity for the media business, a chance to start over and get things right, setting the expectation that content isn’t free. So I believe that all media businesses should be looking hard at mobile and figuring out ways to make money there. While this isn’t the precise topic of Fernando’s talk, here’s a bit of his abstract:
Publishers are continually challenged to find ways to differentiate their content products in the mobile space. Discover how you can increase the value of your information using a new breed of technology Infrastructure that provides the tools for publishers to quickly build innovative mobile applications using location-based services, Information discovery, and context-aware delivery of content. We’ll review some of the challenges Publishers in supporting a large number of devices and eReader formats (with more to come) and the importance of having a flexible platform that can quickly adapt to device and format changes. Finally, we’ll suggest ways to maximize your product reach across mobile devices by leveraging open standards and toolsets.
Finally, we co-hosted a round table on cloud computing last night at 7:00 PM, entitled MarkLogic Server in the Cloud to Integrate the Content Supply Chain. If you’re more interested in that topic, be sure to visit Mark Logic’s cloud computing center.
2 responses so far ↓
1 SRL // Feb 23, 2010 at 2:47 pm
Dave – thanks for the shout out to Innodata for the Cloud discussion at ToC!
I liked your comment about tiers of sponsorship, in a parallel kinda way you might like London Underground’s definition of on time performance. Here goes: ‘normal’ they describe as ontime, ‘good’ means slight delays, ‘poor’ means major delays. Needless to say – it’s never normal. As is life.
2 Dave Kellogg // Feb 23, 2010 at 6:43 pm
Thanks Stephen. I hope you guys were happy with the round table, too. Say hi to Jack for me.
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