On the face of it, Benihana is a pretty simple restaurant which ought to mean just one thing in the mind of its customers: teppanyaki, the form of tableside cooking/entertainment for which they are famous. I like the notion of businesses owning one word in the mind of the customer. While I’m not sure where [...]
Tags: Marketing · positioning · strategy
Dave Kellogg is CEO of MarkLogic Corporation, which develops and markets the industry's leading platform for managing unstructured data. MarkLogic raised its first round of funding in 2003 from Sequoia Capital. Prior to MarkLogic, I was SVP of marketing at Business Objects, VP of marketing at Versant Corp, and worked in both technical and marketing positions at Ingres Corp.
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