Management
Quick: what's the biggest deal in this quarter's sales pipeline? Was that the biggest deal in last quarter's pipeline? How about the quarter before? Do you have deals in your pipeline older than your children? If you're answering yes to these questions,
Entrepreneurship
Every now and then I take a dive into an S-1 to see what clears the current, ever-changing bar for going public. After a somewhat rocky IPO process, Tintri went public June 30 after cutting the IPO offering price and has traded flat thus far since then. Let&
Entrepreneurship
Few phrases bother me more than this one: “I know it didn’t work, but it was a great strategy. We just didn’t have the resources to execute it.” Huh. Wait minute. If you didn’t have the resources to execute it, then it wasn’t a great strategy.
Communications
I've always thought that if marketers wrote newspapers, the famous New York Times headline of August 8, 1974 would have looked like this: Instead of how it actually looked, which was: What's the difference? While both of the above presentations are structured, the newspaper doesn'
Communications
This isn't political. He just happened to be talking to me about another matter when he mentioned this problem.
Management
Imagine a board meeting. Director: What’s the forecast for new ARR this quarter? Sales VP: $4.3M, with a best case of $5.0M. Director: So what’s the most likely outcome? Sales VP: $4.3M. Director: What are you really going to do? (The classic newb trap question.
AR
How would you like our company to win deals even when you tie or lose the product evaluation? Halo effects do precisely that. This post discusses what halo effects are and how to use them to your advantage.
BI
I remember when I left Business Objects back in 2004 that it was early days in the cloud. We were using Salesforce internally (and one of their larger customers at the time) so I was familiar with and a proponent of cloud-based applications, but never felt great about BI
Entrepreneurship
It was early in my career, maybe 8 years in, and I was director of product marketing at a startup. One day, my peer, the directof of marketing programs hit me with this in an ops review meeting: You want to be judged on intentions, not results. I recall being
HR
I love to create reductionist mission statements for various departments in a company. These are designed to be ultra-compact and potentially provocative. My two favorite examples thus far: * Marketing exists to make sales easier. * HR exists to help managers manage. I like to make them based on real-life
Culture
I went looking for a post to help someone decide if they should move into management, but couldn't find one that I really loved. These three posts aren't bad. Nor is this HBR article. But since I couldn't find a post that I thought
Marketing
I can't tell you the number of times I've seen market research that suffers from one key problem. It goes something like this: * What do you think of PRODUCT's user interface? * Do you think PRODUCT should be part of suite or a standalone module?