Marketing
Just a quick post to publish the slides from the talk I gave today at SaaStr Europa in Barcelona on the top 5 mistakes in scale-up. Thanks so much to everyone who attended, stuck around for the AMA session afterwards, and gave me feedback or asked me questions at the
Communications
While I don’t normally entertain guest posts, once in a rare while I hear an old friend ranting about something and the rant's so good that I offer up Kellblog to help share it. Today’s rant comes from Lance Walter, who recently finished up a four-year
SaaS
There's something in the Boston water that's great for enterprise sales. A decade ago the phenoms were the Murphy Brothers, the Flying Wallendas of enterprise sales, not two, three, four, or five -- but six brothers (Tom, Frank, Dan, Jeff, Joe and Bob) all of whom
Startups need to make it easy to find great answers to three basic questions on their websites. * What is it? * What do people do with it? * Who is the company behind it? Sure, there are other important questions. How does it work? Why is it different? Who uses it? What
Metrics
It was a combination of luck and foresight that I started talking with Allan Wille and Lauren Thibodeau about capital efficiency as a potential topic for their Metric Stack podcast many months ago. Because now, as the episode is coming out, capital efficiency is the hot topic of the day.
Boards
I'll be speaking next month in Barcelona on the first day of SaaStr Europa, held at the International Convention Center on June 7th and 8th. My presentation is scheduled at 11:25AM on June 7th and entitled The Top 5 Scale-Up Mistakes and How to Avoid Them. While
CEO
I talked to a founder a while back who felt like they'd lost a year or two thanks to some strategic distractions foisted upon them by a well-meaning board of directors. While most startup boards try to follow the Hippocratic Oath, some -- like well-meaning but overbearing parents
Marketing
When asked, “how is it going?” many companies will respond with something akin to, “things are looking strong, the pipeline is up to $50M.” Not a bad statement, but certainly an imprecise one. “Over what timeframe?” you might ask. To which you’ll typically hear one of two answers * “Uh,
CEO
I've always felt that "what keeps you up at night?" was a trick question for CEOs. There's one part of it I'm quite sure about. There cannot be anything that you control that keeps you up at night. Why? Because you'
Marketing
"Advertising is legitimized lying," said the English writer HG Wells. Pop marketing guru Seth Godin wrote a book entitled, All Marketers Are Liars (but cleverly redacted the title). Google suggestions reveal that people have plenty of questions about the authenticity of marketing: Another marketing book adapts the famous
Customer Success
Earlier this week I appeared on a webinar with You Mon Tsang, founder and CEO of ChurnZero, a SaaS application aimed at helping subscription businesses reduce churn. In this post, I will share the video of event, provide a link to the slides, provide a link to the Q&
Marketing
Just a quick post to highlight a video / podcast episode I recently recorded with Cillian Hilliard, fellow board member at work management leader Scoro, and investor at Kennett Partners. Cillian runs a great blog (complete with detailed financial models) at The Novice Investor. (Understanding SaaS Marketing as an Investor -