Marketing
Hey, what's your win rate? It's another seemingly simple question. But, like most SaaS metrics, when you dig deeper you find it's not. In this post we'll take a look at how to calculate win rates and use win rates to introduce
Marketing
I remember one time reading a win/loss report that went something like this. I invited my CFO to the meeting to see the demo. Your AE showed up and said, "I just want to show a few slides to frame the demo." Fifteen minutes later he was
Management
At many enterprise software companies product management (PM) ends up defaulting into a role that I can’t stand: The Roadmap Guys*. Like a restaurant with one item on the menu, the company defaults into ordering one thing from product management: a roadmap pitch. * “The VP of PM is in
Management
Just a quick post to highlight the fact that last week I was the featured guest on Episode 142 of the Official SaaStr podcast produced by the SaaStr organization run by Jason Lemkin and interviewed by a delightful young Englishman named Harry Stebbings (who also runs his own podcast entitled
Sales
Can you solution sell without selling solutions? Sure. But you have to know the difference between the two.
Career
Most managers, save for true sycophants, want to challenge their boss. Few managers want to be puppet yes-people to the boss. They've worked hard to get where they are. They bring years of wisdom and experience. They want to push and challenge. But many don't
Boards
As someone who has assembled many startup board decks over the years, I thought I'd offer some advice to executives who contribute slides to board decks that should make it easier for the point-person to assemble, improve the deck's appearance, and avoid any painful and/
Sales
After the SaaSacre of early 2016, investors generally backed off a growth-at-all-costs mindset and started to value SaaS companies using an "appropriate" balance of growth and profitability. The question then became, what's appropriate? The answer was: the rule of 40 [1]. What'
Management
Quick: what's the biggest deal in this quarter's sales pipeline? Was that the biggest deal in last quarter's pipeline? How about the quarter before? Do you have deals in your pipeline older than your children? If you're answering yes to these questions,
Entrepreneurship
Every now and then I take a dive into an S-1 to see what clears the current, ever-changing bar for going public. After a somewhat rocky IPO process, Tintri went public June 30 after cutting the IPO offering price and has traded flat thus far since then. Let&
Entrepreneurship
Few phrases bother me more than this one: “I know it didn’t work, but it was a great strategy. We just didn’t have the resources to execute it.” Huh. Wait minute. If you didn’t have the resources to execute it, then it wasn’t a great strategy.
Communications
I've always thought that if marketers wrote newspapers, the famous New York Times headline of August 8, 1974 would have looked like this: Instead of how it actually looked, which was: What's the difference? While both of the above presentations are structured, the newspaper doesn'