Having spent most of my career in software marketing, I have a definite opinion on what it takes to create and maintain a world-class enterprise software marketing organization. While I think I created such a team in my last job, that group has mostly disbanded in the two years since
Respected online analytic processing (OLAP) pundit, Englishman, and curmudgeon, Nigel Pendse, once wrote in a product review that “with Gallic subtlety” Business Objects, the company, was two words while BusinessObjects, the product, was one. The observation, unnoticed by most people, was absolutely correct and I chuckled the other day when
Just a quick post to this very interesting article on slate.com by Paul Boutin that I found here on slashdot. Using the tools at splunkd.com and the search history records on 650K members that were released (and subsequently retracted) by AOL, Boutin makes a taxonomy of seven different
With all the M&A activity of late in the ECM space, I thought it would be a good time do some comparison between the ECM and the BI markets. Recall that prior to joining Mark Logic (the content world), I spent nearly a decade in business intelligence, or
I just got back from vacation in France. Showing great restraint, I will resist the temptation to rant about the continuing lack of customer service there (note: avoid renting from Hertz in France when possible, and most certainly at CDG). Instead, I'll talk about the book on read
Charles Revson, the founder of Revlon, was once quoted (see page 7) as saying: "In the factory Revlon manufactures cosmetics, but in the store we sell hope.” While his customers may not have appreciated this characterization, I have always remembered it as a pithy quote that dramatizes the ultimate
I’ve linked here to a post by Paul Graham, derived from a keynote at Xtech, that talks about the reproducibility of Silicon Valley. (In addition, here are links to two posts that commenting on it. The first is from slashdot, the second from Curt Monash.) I have some direct
(This was originally an aside in the DB2 Viper post, but I decided it was too big a distraction in that post, so I'm pulling it out separately, and adding a few ideas.) Every high-tech marketer faces the following decision at some point in his or her career.
One advantage of having kids is that they keep you in touch with pop culture. I’d never had heard of Simple Plan, Nickelback, or Green Day were it not for my kids. Such is also the case with MTV’s Pimp My Ride, the metaphor for today’s post.
There's an old (bad) joke that goes: when it comes to classification, there are two types of people -- those who get it and those who don't. (Get it? The two types are the classes.) Unfortunately, as a content neophyte, I put myself in the second
I found this post the other day by David Weinberger, best known as co-author of The Cluetrain Manifesto. It's entitled Taxonomies and Tags: From Trees to Piles of Leaves. I knew I had to blog on it as soon I encoutered the pithy and nearly impenetrable phrase "
Often in the marketing hi-tech products, the benefits are soft: more productivity, increased performance, better access to information, information you can trust, better decisions, etc. So it's always appreciated when a story comes along with very concrete costs/benefits related to a hi-tech problem. That's why
