GTM
Today Dan Teodosiu, Thor Mitchell, and I hosted a Balderton webinar entitled Aligning Product and Go-To-Market (GTM) Using Customer Value Metrics. We are all executives in residence (EIRs) at Balderton -- Dan covers technology, Thor covers product, and I cover go-to-market -- and, in a display of cross-functional walking-the-talk, we
Marketing
I spoke this morning to a private equity (PE) firm's gathering of portfolio company CEOs, CROs, and CMOs. Our topic, one of my favorites, was how to get sales and marketing working together to drive business results. While I talked about the predictable subject of alignment, I covered
Boards
Startup boards are complex. While all board members own stock in the company their interests are not necessarily aligned. * Founders may be motivated by a vision to change the world, to hit a certain net worth target, to see their name in an S-1, to make the Forbes 500, or
Demandgen
This post builds on my prior post, Win Rates, Close Rates, and Milestone vs. Flow Analysis. In it, I will take the ideas in that post, expand on them a bit, and then apply them to difficult problem of ensuring you have enough marketing demand generation budget to hit your