Enterprise
The single most misunderstood software-as-a-service (SaaS) metric I’ve encountered is the CAC Payback Period (CPP), a compound metric that is generally defined as the months of contribution margin to pay back the cost of acquiring a customer. Bessemer defines the CPP as: I quibble with some of the Bessemerisms
CEO
While driver-based planning is a bit of an old buzzword (the first two Google hits date to 2009 and 2011 respectively), I am nevertheless a huge fan of driver-based planning not because the concept was sexy back in the day, but because it's incredibly useful. In this post,
Enterprise
The software-as-a-service (SaaS) space is full of seemingly simple metrics that can quickly slip through your fingers when you try to grasp them. For example, see Measuring SaaS Renewals Rates: Way More Than Meets the Eye for a two-thousand-word post examining the many possible answers to the seemingly simple question,
