Metrics
Just a quick post to share the recording of the webinar we did yesterday, where my Balderton Capital colleague Michael Lavner and I discussed the SaaS Metrics That Matter. You can find the slides here. The video is available here. Thanks to everyone who attended and for the great questions
Metrics
Insight Partners recently published an excellent 2023 Sales KPI Report. As I went through it, I thought it could be educational and fun to write a companion guide for three distinct audiences: * The intimidated. Those who find SaaS benchmark reports as impenetrable as James Joyce. The post could serve as
Metrics
Slides from Dave Kellogg's Radia Accelerator SaaS Metrics 101 presentation.
Marketing
Just a quick post to highlight a recent podcast appearance I did on the Exit Five podcast, which is produced by the Exit Five community for B2B marketers, led by veteran marketer Dave Gerhardt. In the episode we touch on the following topics: * My background and career path and my
Metrics
Just a quick post to invite you to register for a Balderton-hosted, public webinar on June 28th where Michael Lavner and I will discuss the SaaS Metrics That Matter in 2023. This webinar will based on the slides that we used last week in London at a Balderton portfolio company
Metrics
With the able help of Michael Lavner, we did a special, live presentation and discussion of my KiwiSaaS talk, Metrics That Matter in 2023, for Balderton portfolio executives. These slides are largely the same as the KiwiSaaS ones, with the notable exception that European companies may find some of the
Metrics
Just a quick post to share the slides from the presentation I gave today at the KiwiSaaS conference to discuss the SaaS metrics that matter in 2023 and 2024. The presentation has three sections: First, an introduction which quickly reviews the ways the startup world has changed in the past
Metrics
I recently did a consulting project where I worked with an experienced executive to provide a crash course in SaaS metrics. In order to perform that assignment, I decided not to make an entire course, but simply the syllabus for one, as a way to guide our conversations. While I
Growth
In my consulting and advising work, I’ve worked with a number of enterprise SaaS companies that get stuck with a broken go-to-market (GTM) motion. What do I mean by broken? * Chronic plan misses, and not by 5-10%, but by 30-50% [1] * Weak sales productivity, measured either relative to the
Management
KeyBanc Capital Markets (KBCM) recently published their 13th annual private SaaS company survey. This post has three purposes: to let you know it's out, to provide you with a link so you can get it, and to offer some quick takeaways on skimming through the results. The first
Metrics
Just a quick post to share the slides of a presentation on leading, lagging, and predictive indicators that I gave at the recent Foundry CFO Summit. * It starts with a discussion of the importance of leading indicators, particularly as we head into an uncertain business environment. * It discusses go-to-market funnel
Metrics
A guy walks into a bar and orders a $17 Martini. Is it MRR (monthly recurring revenue)? The potentially surprising answer: maybe, and often yes. * If he's a tourist who happened to walk in, then no, it's not MRR. * If he's lived here for