Marketing
When product marketing moves under product and demandgen under sales, who owns the story of the whole portfolio? Why multi-product companies need product line marketing to explain how their products fit together — and why buyers should bet on the combined offering.
GTM
My fellow Balderton Capital EIR Dan Teodosiu and I recently published an article on aligning product and go-to-market teams using metrics, specifically customer-value metrics. In this post, I'll talk a bit about the article and how we came to write it, with the hope that
Competition
Does your competitive analyst introduce themselves like this? "My name is Balls. Harvey Balls." If so, you’ve got a problem. Not only because his younger brother Big is a controversial employee over in DOGE but, more importantly, because old Harvey is not defining his job correctly. Many
Management
Last week in London, fellow Balderton EIR David Vismans and I held a joint meeting to discuss the working relationship (or moreover, the lack thereof) between product and marketing organizations. David is a career product leader, who worked for over 8 years leading product at Booking.com. I am a
Growth
I put blog ideas into a to-write folder which contains more than 300 files full of brain dumps, outlines, and rants, all in various forms of disrepair. It's my process. In that folder, there are 21 posts with PLG (product-led growth) in the draft copy and
Communications
While I don’t normally entertain guest posts, once in a rare while I hear an old friend ranting about something and the rant's so good that I offer up Kellblog to help share it. Today’s rant comes from Lance Walter, who recently finished up a four-
Product
Please join Thomas Otter and me this Thursday, May 6th at 8:00 am Pacific for the SaaS Product Power Breakfast on Clubhouse with special guest Brett Queener, partner at Bonfire Ventures, former President & COO at SmartRecruiters, product-line general manager at both Salesforce.com and Siebel, and member
Grateful Dead
The concept of minimum viable product (MVP) has been popularized in the past decade thanks to the success of the wonderful book, The Lean Startup. It's thrown around so casually, and you hear it so often, that sometimes you wonder how -- or even if -- people define it. In
Management
At many enterprise software companies product management (PM) ends up defaulting into a role that I can’t stand: The Roadmap Guys*. Like a restaurant with one item on the menu, the company defaults into ordering one thing from product management: a roadmap pitch. * “The VP of PM is in