Marketing
Pipeline is a frequently scrutinized SaaS company metric because it's one of relatively few leading indicators in a SaaS business -- i.e., indicators that don't just tell us about the past but that help inform us about the future, providing important clues to our anticipated
Finance
In this post we’re going to look at the management accounting side of multi-year SaaS deals that grow in value over time. I’ve been asked about this a few times lately, less because people value my accounting knowledge [1] but rather because people are curious about the CAC
Demandgen
I can’t tell you the number of times, as we were tearing down our booth after having had an epic show, that we overheard the guy next door calling back to corporate saying that the show was a “total waste of time” and that the company shouldn’t do
Bubbles
Today famed venture capital podcaster and now venture capitalist at StrideVC, Harry Stebbings, released a new episode of the Twenty Minute VC podcast with me as his guest. (iTunes version here.) Harry's interview was broad-ranging, covering a number of topics including: * Financing lessons I've learned during
Metrics
Neeraj Agrawal and Logan Bartlett of Battery Ventures recently published the 2019 version of its outstanding annual software round-up report. I highly recommend this report -- it's 78-pages chock full of great data about topics like: * Why Battery is long software overall * The four eras of software evolution
Churn
In looking at this issue across several companies, I've noticed a disturbing trend / missed opportunity in how many SaaS companies classify the reason for customer churn. Roughly speaking, if companies were hospitals, they'd too frequently be reporting the cause of death as "stopped breathing."
SaaS
(Revised 5/4/19, 10:41 AM.) After years of experience with and thinking about multi-year, prepaid SaaS deals, my mental jury is back in the box and the verdict is in: if you're a startup that is within my assumption set below, don't do them.
IPO
I'm not a financial analyst and I don't make stock recommendations [1], but as a participant and observer in the software investing ecosystem, I do keep an eye on macro market parameters and I read a fair bit of financial analyst research. Once in an while,
Churn
Enterprise SaaS has drifted to a model where many, if not most, companies do multi-year contracts on annual payment terms. How did we get here? * Most enterprise SaaS products are high-consideration purchases. Buyers typically perform a thorough evaluation process before purchasing and are quite sure that the software will meet
Leadership
I've been making a few presentations lately, so I thought I'd share the slides to this deck which I presented earlier this week at the All Hands meeting of a high-growth SaaS company as part of their external speaker series. This one's kind of
CEO
A few days ago, Jason Lemkin from SaaStr sent me a link to the video of my SaaStr Annual 2019 conference presentation, The Five Questions Startup CEOs Worry About. Those questions, by the way, are: 1. When do I next raise money? 2. Do I have the right team? 3.
SaaS
Most salespeople are familiar with so-called BANT qualification: does the prospect have Budget, Authority, Need, and Timeframe in order to make a purchase? While Solution Selling purists dislike BANT (arguing that it's great way to find existing deals that have been already rigged for the competition), most sales