Customer Success
Earlier this week I appeared on a webinar with You Mon Tsang, founder and CEO of ChurnZero, a SaaS application aimed at helping subscription businesses reduce churn. In this post, I will share the video of event, provide a link to the slides, provide a link to the Q&
Marketing
Just a quick post to highlight a video / podcast episode I recently recorded with Cillian Hilliard, fellow board member at work management leader Scoro, and investor at Kennett Partners. Cillian runs a great blog (complete with detailed financial models) at The Novice Investor. (Understanding SaaS Marketing as an Investor - Dave
Management
In the land of disruption, there's always something dying and something lining up to replace it, so we're pretty used to hearing things like "on-premise is dead, long live SaaS." Sometimes, they're right. Despite the 2008-era views of our resident
Marketing
Question: how much does a $15M SaaS company spend on sales and marketing as a percent of ARR? Answer: 35% (with 45% and 15% as the top and bottom quartiles). Charts like this, from OpenView's 2021 Financial & Operating Benchmarks survey, help to answer questions like that all
Customer Success
A few weeks back, I sat down with Jonathan Corrie, cofounder and CEO of Precursive -- a Salesforce-native professional services (PS) delivery cloud that provides PS automation, task, and resource management -- to discuss one of my favorite topics, the role of professional services in today's SaaS businesses. Jonathan
Marketing
Quiz: Your marketing team generates an MQL. It's passed to an SDR, who does basic BANT-style qualification and decides it's real. They create a sales opportunity in your pipeline and pass it to a seller. What number is in the opportunity's value field
AR
Using the Marketing Fundamental Tension Quadrant to Map Your Demandgen and Communications Strategy Years ago I wrote a post on what I call the fundamental tension in marketing: the gap between what we want to say and what our audience wants to hear. For example, let's say we&
Marketing
With angel and seed money flowing, and a great environment for company creation, I've been talking to a lot of seed-stage and pre-seed stage startups of late. They often ask me about positioning. Listening to myself talk, I realized that I didn't really sound
SaaS
I think two demo practices are nearly universal these days and I'm not a big fan of either: * Using a demo as the primary call-to-action on a website [1] * Using demo as a sales cycle stage I discussed using demo as the primary website CTA in
Demandgen
I hopped over to London a few weeks back to visit my friends at Balderton Capital (where I'm now working as an EIR) and during the visit we decided to host a meetup for portfolio company founders, CEOs, and CMOs to discuss the question of how to build
Demandgen
I've mentioned this idea a few times of late (e.g., my previous post, my SaaStock EMEA presentation) [1] and I've had some follow-up questions from readers, so I thought I'd do a quick post on the subject. Back in the day at
CEO
"Data, data everywhere. Nor any drop to drink." -- adapted from Samuel Taylor Coleridge [2] In a world where many executives are overwhelmed with sales and marketing metrics -- from MQL generation to pipeline analysis to close-rates and everything in between -- I am writing this post in the spirit