Marketing
The purpose of this post is to embed the video recording of my recent appearance on Monday Night Metrics with Ray Rike of RevOps^2 and Ben Murray, also known by the sobriquet, The SaaS CFO. In this fast-paced episode we move through topical discussions of the major SaaS metrics
Silicon Valley
As you may know, I have been experimenting with Clubhouse over roughly the past six months in several capacities: as a regular user, an occasional audience participant/questioner, and as the host of a regular room I've been running with Thomas Otter, the SaaS Product Power Breakfast. I
Cloud
Please join us for tomorrow's SaaS Product Power Breakfast, Thursday 6/24 at 8am Pacific. Our guest is veteran technology executive Evan Kaplan, CEO of Influx Data, makers of the open-source, time-series database InfluxDB. Our theme for tomorrow's episode is how to manage the transition from
Boards
I'm writing this from both the perspective of a former CEO (who would occasionally get sideways with his board) and that of a six-time independent board member. I'll look first from the CEO perspective, examining what I wanted in an independent board member (aka non-executive director)
HR
I'm back for my second appearance on the ParkerGale Private Equity Funcast, this time speaking with Jimmy Holloran on topics related to Peopleops and the Chief People Officer (CPO) in a session entitled A Board Perspective on Peopleops. Topic we cover include: * The role of HR and my
Metrics
"Measure or measure not. There is no try." -- My response to being called the Yoda of SaaS metrics. Just a quick post to highlight my recent appearance on the Metrics That Measure Up podcast, hosted by Ray Rike, founder and CEO of RevOps^2, a firm focused
Marketing
Ask most startups about their go-to-market (GTM) these days and they'll give you lots of numbers. Funnel metrics. MQLs, SQLs, demos, and associated funnel conversion rates. Seen over time, cut by segment. Win/loss rates and close rates as well, similarly sliced. Maybe an ABM scorecard, if applicable.
Career
[Edited 4/16, see notes at bottom] I've worked with scores of founders and companies over the years and I've come to make bright-line distinction between founders and managers. Let me demonstrate it with a story. One day long ago I was in a board meeting.
Cloud
It feels like the just the other day when I met a passionate French entrepreneur in the bar on the 15th floor of the Hilton Times Square to discuss Nuxeo. I remember being interested in the space, which I then viewed as next-generation content management (which, by the way, seemed
IPO
Download Dave-Kellogg-SaaS-Metrics.mp3 The SaaShimi podcast just dropped the first two episodes of its second season and I'm back speaking with PNC Technology Finance banker Aznaur Midov, this time discussing some of the key difference between private equity (PE) and venture capital (VC) when it comes to philosophy,
Finance
I was playing around on the enterprise comps [1] section of Meritech's website today and a few of the charts I found caught my attention. Here's the first one, which shows the progression of the EV/NTM revenue multiple [2] for a set of 50+ high-growth
Finance
The other day I heard a startup executive say, "we will start to accelerate sales hiring -- hiring reps beyond the current staffing levels and the current plan -- once we start to see the pipeline to support it." What comes first: the pipeline or the egg? Or,