This is a quick post to remind everyone who's attending SaaStock USA in Austin later this week to come to my session at 2:30 pm on Thursday, June 1 on the Scale Stage, entitled How to Connect Your C-Suite to the Ground Truth. I've always
Marketing
Just a quick post to highlight a recent podcast appearance I did on the Exit Five podcast, which is produced by the Exit Five community for B2B marketers, led by veteran marketer Dave Gerhardt. In the episode we touch on the following topics: * My background and career path and my
Marketing
A funny thing can happen with startups. Sometimes, the reasons customers love the product end up not being the same reasons that the founder wants them to love the product. This may sound bad or scary, but it's not. It's actually an opportunity, provided you recognize
Metrics
Just a quick post to invite you to register for a Balderton-hosted, public webinar on June 28th where Michael Lavner and I will discuss the SaaS Metrics That Matter in 2023. This webinar will based on the slides that we used last week in London at a Balderton portfolio company
Metrics
With the able help of Michael Lavner, we did a special, live presentation and discussion of my KiwiSaaS talk, Metrics That Matter in 2023, for Balderton portfolio executives. These slides are largely the same as the KiwiSaaS ones, with the notable exception that European companies may find some of the
Management
Startup CEOs can learn an important lesson from pilots. Specifically, to always fly the aircraft first. Sounds obvious, like maybe you shouldn't need to remind pilots to do this, but here’s what they teach them and why: From the earliest days of flight training, pilots are taught
Marketing
This is a post to highlight a recent podcast appearance I made on The Growth Hub podcast with Seija Lappalainen and Reeta Westman, who are both based out of Finland, and with whom I had a lot of fun talking. So much fun, in fact, that we ran long and
SaaS
This is a quick post to share the slides today's SaaStr workshop where we discussed the seven things founders should know about sales. This material comes from the Balderton Founder's Guide to B2B Sales that I wrote and we published last fall. I've embedded
Marketing
Since there is much talk of AI replacing workers, including writers, I thought I'd give ChatGPT a crack at writing a Kellblog post. Here's what it came up with (and I'll post some thoughts on its work down below): Sure, here's a
Demandgen
Let’s say you’re a CEO. You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? More than likely, after 10 or 15 minutes of effectively random probes into this minefield
SaaS
Just a quick post to let you know that I'll be presenting at SaaStr's Workshop Wednesdays this week, on 5/3/23 at 10am Pacific. Our topic will be The Seven Things Founders Need to Know About Sales, which non-coincidentally happens to be the first section
SaaS
I'm writing to propose that we limit discussion of my top, pet-peeve SaaS metric: ending ARR. Wait, but aren't you the guy who said that if you only knew two things about a SaaS company and needed to value it, one would be ending ARR and