Slides from SaaStock: What Founders Need to Know About Product Marketing

In my capacity as an EIR at London-based Balderton Capital, I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing.  In the session, we discussed four key questions:

• What is product marketing?  (Surprisingly vague and varied.)
• How do you know if someone’s good at it?  (Surprisingly difficult.)
• To whom should it report?  (There are three good options.)
• How can you support product marketing?  (A question too few founder/CEOs ask.)

This presentation briskly runs through these four questions with particular emphasis on the first two.  Since product marketing is both critically important and frequently misunderstood, please take a minute to click through this and see if anything resonates.  Once a video is available of the session, I will share it here.

I've embedded the slides below as a PNG carousel.  You can download a PDF of them to see the detail.  If we Baldertonize them, we'll post that (surely more attractive and professional) version to the Balderton Build blog.  Meantime, here goes:

Thanks to everyone who attended and to Alex Theuma, David Umpleby, and SaaStock for inviting me.