Marketing
This post is going to get a little weird because it's going to do two things at once. * Discuss an interesting, if dated, survey [1] I found on the sometimes tense relationship between CEOs and PE operating partners (and other senior advisors like executives in residence) [2]. * Demonstrate
Marketing
In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., win/loss reporting, NPS surveys, awareness and marketing funnel studies) with the cadence of your company's
Marketing
Ever heard any of these? * "Yes, we run a quarterly customer satisfaction (CSAT) and NPS survey, but I feel like we don't really take any action based on it." * "Win/loss reporting, well yes, we do it, but I don't think it'
CEO
About two weeks ago I spoke at SaaStr Annual 2021, giving a presentation entitled A CEO's Guide to Marketing, which discusses why marketing is sometimes seen as a dark art and then discusses 5 things that every CEO (and startup exec) should know about marketing in order to
Marketing
I can't tell you the number of times I've seen market research that suffers from one key problem. It goes something like this: * What do you think of PRODUCT's user interface? * Do you think PRODUCT should be part of suite or a standalone module?