Marketing
Branding always has it problems. Often, they're international in nature; remember the Unix systems vendor Arete? They had big problems in France where arrete means "stop." Who wants to buy the stop computer? Sometimes, they're cultural -- I remember at Business Objects when the (English)
Marketing
I've been traveling a lot recently (including a nice vacation at Club Med in Mexico) so please excuse the hiatus in posting. In restarting, I thought I'd blaze out of the gates with a controversial marketing rant on user conference branding provoked, in part, by a
Marketing
I've had a few marketing inquiries of late so I thought I'd devote a post or two to some of my favorite marketing topics: messaging and the marketing mission. This post’s on messaging. Surprisingly, when you Google “how to develop a marketing message” you don’
