Marketing
In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., win/loss reporting, NPS surveys, awareness and marketing funnel studies) with the cadence of your company'
Marketing
Ever heard any of these? * "Yes, we run a quarterly customer satisfaction (CSAT) and NPS survey, but I feel like we don't really take any action based on it." * "Win/loss reporting, well yes, we do it, but I don't think it'
Marketing
Just a quick post to share the slides from the webinar we ran today on the Balderton Founder's Guide to B2B Sales. Thanks to all those who attended and who particpated in the Q&A. I've embedded them below. Here are the slides on Google
Management
I'm writing this post to promote an upcoming webinar entitled How To Emerge From The Downturn Stronger Than You Went In. The webinar will be held on Tuesday, January 24th and is hosted by Balderton Capital, where I work as an EIR. The webinar will start at 3:
Marketing
If you live in the country and see someone out walking a smaller dog, once in a while it will be dressed like this: That's called a coyote vest and it's pet body armor designed to prevent Bruiser from being taken by a coyote and/or
CEO
Working in my capacity at as an EIR at Balderton Capital, I have recently written a new publication, The Balderton Founder's Guide to B2B Sales, with the able support of Balderton Principal Michael Lavner and the entire Balderton Capital team. This guide is effectively a new edition, and
Growth
In my consulting and advising work, I’ve worked with a number of enterprise SaaS companies that get stuck with a broken go-to-market (GTM) motion. What do I mean by broken? * Chronic plan misses, and not by 5-10%, but by 30-50% [1]. * Weak sales productivity, measured
Marketing
Just a quick post to share the slides for the presention I gave today at SaaS Metrics Palooza, entitled You Can't Fix a CAC Payback Period: The Operator vs. Investor View of SaaS Metrics. (For those with Slideshare issues, Google Drive share is here.) The presentation discusses: * The
Leadership
To adapt Julius Caesar's famous opening line of the Gallic Wars: marketing as a whole is divided in three parts. * Product marketing (prodmkt), responsible in a word, for the message and how well it resonates with customers in the market [1]. * Demand generation (demandgen), responsible in a word,
Management
"I'm an CMO and it's 2018. Of course I've read Play Bigger. Duh. Do you think I live under a rock?" -- Anonymous repeat CMO Play Bigger hit the Sand Hill Road scene in a big way after its publication in 2016. Like
Management
The plot of so-called backstage musicals usually centers around the production of a show, often created to avoid imminent financial peril, as you’d find in many of the depression-era Our Gang movies. Invariably, as the characters realize their predicament, someone shouts the solution, “Hey, we can put
Management
I had a chat with a CMO a while back. DK: How's the relationship with your CRO going? CMO: Solid. We collaborate really well. DK: I've heard you've had some trouble hitting sales targets. CMO: Yes, well you know the targets are pretty aggressive