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Demandgen
As loyal readers know, I’m a reductionist, always trying to find the shortest, simplest way of saying things even if some degree of precision gets lost in the process and even if things end up more subtle than they initially appear. For example, my marketing mission statement of “makes
Demandgen
In the previous post, I introduced the idea of an inverted demand generation (demandgen) funnel which we can use to calculate a marketing demandgen budget based given a sales target, an average sales price (ASP), and a set of conversion rates along the funnel. This is a handy tool, isn&
Metrics
There are a lot of SaaS posts out there with some pretty fancy math in them. I'm a math guy, so I like to geek on SaaS metrics myself. But, in the heat of battle running a SaaS company, sometimes you just need to keep it simple. Here&
Marketing
I'll borrow the title of one of my favorite books (Thinking, Fast and Slow) to make a few important points about lead nurturing in this post. While there is a strong argument that buyers should be nurtured before, during, and after the initial sale, I'm going