Leadership
To adapt Julius Caesar's famous opening line of the Gallic Wars: marketing as a whole is divided in three parts. * Product marketing (prodmkt), responsible in a word, for the message and how well it resonates with customers in the market [1]. * Demand generation (demandgen), responsible in a word,
Management
"I'm an CMO and it's 2018. Of course I've read Play Bigger. Duh. Do you think I live under a rock?" -- Anonymous repeat CMO Play Bigger hit the Sand Hill Road scene in a big way after its publication in 2016. Like
Growth
Question: what do you call a 10-year old startup with $10M in ARR? Answer: a small business [1]. When you make a list of key SaaS metrics, you'll rarely find age listed among them. That's correct in the sense that age by itself tells you
SaaS
Just a quick post to highlight that SaaStr has posted the official video of my SaaStr Europa 2022 presentation entitled, The Top 5 Scale-Up Mistakes, that I gave in Barcelona in June. They also published a blog on the session and packaged it into a podcast episode. The video
Marketing
Who are we? What does our brand stand for? What promise does our brand make? These are some of the questions that quickly come up when thinking about branding. In general, I think branding is a potential marketing rathole for startups, particularly early-stage ones. See my post entitled, If
Marketing
Just a quick post to publish the slides from the talk I gave today at SaaStr Europa in Barcelona on the top 5 mistakes in scale-up. Thanks so much to everyone who attended, stuck around for the AMA session afterwards, and gave me feedback or asked me questions at
SaaS
There's something in the Boston water that's great for enterprise sales. A decade ago the phenoms were the Murphy Brothers, the Flying Wallendas of enterprise sales, not two, three, four, or five -- but six brothers (Tom, Frank, Dan, Jeff, Joe and Bob) all of whom ended
Metrics
It was a combination of luck and foresight that I started talking with Allan Wille and Lauren Thibodeau about capital efficiency as a potential topic for their Metric Stack podcast many months ago. Because now, as the episode is coming out, capital efficiency is the hot topic of the day.
Boards
I'll be speaking next month in Barcelona on the first day of SaaStr Europa, held at the International Convention Center on June 7th and 8th. My presentation is scheduled at 11:25AM on June 7th and entitled The Top 5 Scale-Up Mistakes and How to Avoid Them.
Marketing
When asked, “how is it going?” many companies will respond with something akin to, “things are looking strong, the pipeline is up to $50M.” Not a bad statement, but certainly an imprecise one. “Over what timeframe?” you might ask. To which you’ll typically hear one of two answers * “Uh,
Customer Success
Earlier this week I appeared on a webinar with You Mon Tsang, founder and CEO of ChurnZero, a SaaS application aimed at helping subscription businesses reduce churn. In this post, I will share the video of event, provide a link to the slides, provide a link to the Q&
Marketing
Just a quick post to highlight a video / podcast episode I recently recorded with Cillian Hilliard, fellow board member at work management leader Scoro, and investor at Kennett Partners. Cillian runs a great blog (complete with detailed financial models) at The Novice Investor. (Understanding SaaS Marketing as an Investor - Dave