Marketing

SaaStr Europa Slides: The Top 5 Mistakes in Scale-Up

Just a quick post to publish the slides from the talk I gave today at SaaStr Europa in Barcelona on the top 5 mistakes in scale-up. Thanks so much to everyone who attended, stuck around for the AMA session afterwards, and gave me feedback or asked me questions at the conference.

If you have trouble accessing these, please let me know and I can try to switch file sharing platforms. I like Slideshare for the embed capability, but I'm told they now paywall off my stuff and I haven't fully researched how and if I can fix that. Leave a comment if you have troubles so I'll know to go look.

Here are the slides:

Audio From My Exit Five CMO Leadership Retreat Presentation

Just a quick post to highlight that Exit Five has published the audio from my presentation at their recent leadership retreat. The presentation was entitled How To Be the CMO Everyone Wants To Work With, and the audio is about an hour long. Exit Five founder Dave Gerhardt published it

On the Socially Acceptable Use of AI in Business

There's a question I've been mulling for a while now, and I think it's time to write it down: when is it okay to use generative AI in a given business context, and when does it cross a line? I'll focus on

The Odd Little Book All Founders Should Read On Selling Their Company

I recently read The Magic Box Paradigm by Ezra Roizen. It's self-published, was first released in 2016 [1] , and you won't find it on most startup reading lists. The writing is uneven and inconsistent. The metaphors are weird. There are too many TLAs (three-letter acronyms). Nevertheless,

Be the CMO Everyone Wants to Work With

I'm a big fan of Dave Gerhardt and the Exit Five marketing community he has built. While I have always liked the idea of peer-networking communities, I think they change from vitamin to painkiller in times of rapid change. Why? Because the playbooks haven't been written

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Audio From My Exit Five CMO Leadership Retreat Presentation

On the Socially Acceptable Use of AI in Business

The Odd Little Book All Founders Should Read On Selling Their Company

Be the CMO Everyone Wants to Work With