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Chatting About Marketing: Slides from a PE Portfolio Company CEO Summit

The good people of Riverside Acceleration Capital and my old friend Jon Temple invited me to speak at their portfolio company CEO Summit and I was only too happy to oblige, particularly because Jon asked me to speak about one of my favorite topics -- marketing in early- and growth-stage enterprise SaaS companies.

In particular, Jon asked me to speak about 7 topics:

How to think about marketing
Professionalizing marketing
Scaling marketing
Managing the sales/marketing relationship
Planning & budgeting marketing
The age-old people vs. programs debate
Success metrics and KPIs for marketing

I've embedded the slides from the presentation below.

[slideshare id=239928815&doc=peportfoliosummitkelloggmarketingchatsr1-201210004441]

Thanks again for inviting me and thanks as well to my fellow presenters, Aki Balogh from MarketMuse and Garin Hess from Consensus.

Audio From My Exit Five CMO Leadership Retreat Presentation

Just a quick post to highlight that Exit Five has published the audio from my presentation at their recent leadership retreat. The presentation was entitled How To Be the CMO Everyone Wants To Work With, and the audio is about an hour long. Exit Five founder Dave Gerhardt published it

On the Socially Acceptable Use of AI in Business

There's a question I've been mulling for a while now, and I think it's time to write it down: when is it okay to use generative AI in a given business context, and when does it cross a line? I'll focus on

The Odd Little Book All Founders Should Read On Selling Their Company

I recently read The Magic Box Paradigm by Ezra Roizen. It's self-published, was first released in 2016 [1] , and you won't find it on most startup reading lists. The writing is uneven and inconsistent. The metaphors are weird. There are too many TLAs (three-letter acronyms). Nevertheless,

Be the CMO Everyone Wants to Work With

I'm a big fan of Dave Gerhardt and the Exit Five marketing community he has built. While I have always liked the idea of peer-networking communities, I think they change from vitamin to painkiller in times of rapid change. Why? Because the playbooks haven't been written

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Audio From My Exit Five CMO Leadership Retreat Presentation

On the Socially Acceptable Use of AI in Business

The Odd Little Book All Founders Should Read On Selling Their Company

Be the CMO Everyone Wants to Work With