Planning

My Favorite Quotes on Planning

"In preparing for battle I have always found plans useless, but planning indispensable." -- Dwight Eisenhower

"God laughs when Man plans." -- Yiddish proverb

"Everyone has a plan until they get punched in the mouth." -- Mike Tyson

"Plan your work. Work your plan." -- Grandpa Kellogg (and many others)

"Failing to plan is planning to fail." -- Alan Lakein

"A good plan violently executed is better than a perfect plan executed next week." -- George Patton

"Plans are only good intentions unless they immediately degenerate into hard work." -- Peter Drucker

"A goal without a plan is just a wish." -- Antoine de Saint-Exupery

"Proper planning and preparation prevents piss-poor performance." -- Military Acronym (also known as the 7 Ps)

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Audio From My Exit Five CMO Leadership Retreat Presentation

Audio From My Exit Five CMO Leadership Retreat Presentation

Just a quick post to highlight that Exit Five has published the audio from my presentation at their recent leadership retreat. The presentation was entitled How To Be the CMO Everyone Wants To Work With, and the audio is about an hour long. Exit Five founder Dave Gerhardt published it

On the Socially Acceptable Use of AI in Business

On the Socially Acceptable Use of AI in Business

There's a question I've been mulling for a while now, and I think it's time to write it down: when is it okay to use generative AI in a given business context, and when does it cross a line? I'll focus on

The Odd Little Book All Founders Should Read On Selling Their Company

The Odd Little Book All Founders Should Read On Selling Their Company

I recently read The Magic Box Paradigm by Ezra Roizen. It's self-published, was first released in 2016 [1] , and you won't find it on most startup reading lists. The writing is uneven and inconsistent. The metaphors are weird. There are too many TLAs (three-letter acronyms). Nevertheless,

Be the CMO Everyone Wants to Work With

Be the CMO Everyone Wants to Work With

I'm a big fan of Dave Gerhardt and the Exit Five marketing community he has built. While I have always liked the idea of peer-networking communities, I think they change from vitamin to painkiller in times of rapid change. Why? Because the playbooks haven't been written