Communications
Carta, an otherwise boring company solving a mundane-if-important problem, managed to get itself in the news this past week for all the wrong reasons. The fiasco was the result of CEO Henry Ward writing a post on recent negative press that was presumably intended to inoculate his audience,
Marketing
In my capacity as an EIR at London-based Balderton Capital, I spoke earlier today at SaaStock in Dublin on What Founders Need To Know About Product Marketing. In the session, we discussed four key questions: * What is product marketing? (Surprisingly vague and varied.) * How do you know if someone’
Marketing
I decided to take a quick break from SaaS metrics after doing a matched set of conference presentations in the past two months (strategic at SaaStr Annual and tactical at SaaS Metrics Palooza) -- and that's not to mention starting the SaaS Talk podcast with my "metrics brother&
Marketing
Silicon Valley marketing communications are, simply put, not the major league. By comparison to Washington, DC and political communications, we are AAA baseball [1]. In fact, to be less kind, if DC communications are the major league, you could argue that consumer marketing is AAA, and we in Silicon Valley
Marketing
Just a quick post to highlight a recent podcast appearance I did on the Exit Five podcast, which is produced by the Exit Five community for B2B marketers, led by veteran marketer Dave Gerhardt. In the episode we touch on the following topics: * My background and career path and my
Marketing
A funny thing can happen with startups. Sometimes, the reasons customers love the product end up not being the same reasons that the founder wants them to love the product. This may sound bad or scary, but it's not. It's actually an opportunity, provided you recognize
Marketing
This is a post to highlight a recent podcast appearance I made on The Growth Hub podcast with Seija Lappalainen and Reeta Westman, who are both based out of Finland, and with whom I had a lot of fun talking. So much fun, in fact, that we ran long and
Marketing
Since there is much talk of AI replacing workers, including writers, I thought I'd give ChatGPT a crack at writing a Kellblog post. Here's what it came up with (and I'll post some thoughts on its work down below): Sure, here's a
Demandgen
Let’s say you’re a CEO. You don’t come from a marketing background. At every quarterly business review (QBR) and board meeting, your marketing head presents a chart like this: What happens next? More than likely, after 10 or 15 minutes of effectively random probes into this minefield
Marketing
In the first part of this two-part series we discussed the importance of timing in ensuring that market research is actionable. The moral was to time the arrival of research (e.g., win/loss reporting, NPS surveys, awareness and marketing funnel studies) with the cadence of your company'
Marketing
Ever heard any of these? * "Yes, we run a quarterly customer satisfaction (CSAT) and NPS survey, but I feel like we don't really take any action based on it." * "Win/loss reporting, well yes, we do it, but I don't think it'
Marketing
Just a quick post to share the slides from the webinar we ran today on the Balderton Founder's Guide to B2B Sales. Thanks to all those who attended and who particpated in the Q&A. I've embedded them below. Here are the slides on Google