Check out Google Flu Trends, a site at Google.org, which uses Google flu-related searches as a predictor of flu activity, giving them what they estimate as a two-week advantage over the CDC's US Influenza Sentinel Provider Surveillance Network.
The basic explanation of how it works is here. A scientific article on the project, which is to be published by the leading journal (and Mark Logic customer) Nature, is here.
We're in the middle of an AI boom. Capital is abundant, expectations are high, and nearly every company is trying to position itself as a winner in the coming transformation. Amid all the excitement, a basic challenge remains: separating what exists today from what might exist tomorrow. Customers,
I spend a lot of time thinking about go-to-market efficiency — how companies decide where to invest their marketing dollars, how they measure what's working, and how they improve over time. For years, much of marketing measurement has revolved around attribution — trying to determine which programs, campaigns,
We’ve decided, after 122 episodes, to put The Metrics Brothers podcast on hiatus. Let me explain how I think about that decision. On October 20, 1974, the Grateful Dead played what was then billed as their final show before an indefinite hiatus. The band was burned out. The touring
The first time I read Obviously Awesome by April Dunford, I breathed a sigh of relief. Someone had finally written the positioning book that desperately needed to exist — and one that I had long suspected I might someday need to write myself. My reaction came not from the material — which